The very first thing any person sees, even before meeting you is the logo of your company. And, it should be attractive and influencing which makes a long term impact on the one who’s looking at it. Logo of Facebook, YouTube, Twitter, McDonald’s and Google there’s something hidden in their logo which influences the audience. Therefore you require someone skilled and expert in such things. If we define it “A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.” But, it is much more than that. Either it can make your business rise very high or it can make it a mediocre business.