Generally, we spend most of the internet data on Social Media sites like Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. And there comes another way to promote you or your business, SMO. Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. The only disadvantage of SMO is it is paid but the fact is it is effective! As we all know billions of people use it and in India, we got the highest number of social media platform users in the world. Therefore, choose wisely.