Email marketing is the most underrated digital marketing method but in fact, it is one of the most effective digital marketing methods. There might be some reasons behind your bad experience or bad results with email marketing.
Top email marketing strategies are:
1. There must be a Target List:
First of all, you must have a targeted list and only those who are interested who opted to see your content or engage with your content. Sending emails to those who are not interested in your content Might lead to spamming or unsubscribing which is not good for your business. Therefore, you should email to only those who are interested in your content product or services it will increase your chances of it will increase your efficiency of email marketing.
2. Mobile Friendly:
These days, mostly the people read mails by their mobiles so the content you’re providing in the email should be made up in such a way that it is Mobile friendly.
3. Have a Catchy Subject Line:
Your mail must have a Catchy Subject Line. In today’s world, people can rarely focus on one thing for a long time. Hence, it is very important to grab the attention of the Reader, it might lead to gain a potential customer. Hence, the Catchy Subject line is very important.
4. Test Mail:
Even a chef tastes his dish before selling it. Similarly, you must test your mail before sending it to anyone because if there is any error you must know it beforehand. If it is sent without testing it might reduce the reputation of the company due to the mistakes which could have been removed if a test mail was done.
5. Split Test:
Another important test for your email is the split test. You must check how engaging your content is and that can be checked by the split test of the content. It will also increase the chances of opening the mail by 20% as per the information.
6. Don’t turn off the audience:
Sending long Paras and unnecessary information reduces the interest of The Reader. It might have 1000 valuable words but it is junk for a reader if it is not understandable. Hence, you should have more information in fewer words in points in proper format which engages The Reader instead of boring him. So, be precise with the words.
7. Use Stories:
There are three major reasons behind adding a story in your mail. The first reason is that it brings an interest in a reader, second, it helps in building a relationship between you and the Reader. And the third reason is it helps in building trust which Increases the chances of sales.
8. Make a Chain of Emails:
Too much information in a single mail can lead to making the readers sleep or uninterested in your product or service. Hence, you can make a chain of emails with quality information in each mail but to a limit. It will also keep the reader excited and engaged in your emails.
Go ahead, implement these strategies. And, see more efficient and effective results in your Email Marketing Campaign.