The digital economy is embedded in every corner of our life. Marketing has always been about connecting your customers at the right place and right time. Today, you need to meet them where they spend most of their time, that is the internet. Customer maximization can be achieved by different digital marketing they are as follows:-

• Content marketing:- Content marketing is the heart of digital marketing. With high quality; pertinent, and marvelous content your business can attract potential customers. This type of digital marketing focuses on creating and providing content to the targeted audience.

• Email marketing:- Email marketing is the most popular form of digital marketing, it involves circulating commercial messages to potential customers using email. Email marketing helps to make the audience aware of the new products, discounts, and other services.

• Pay per click advertisement:- The shortcut to get heavy traffic on your website is through pay per click advertisement. Pay per click advertisement is an online advertising model, in which an advertiser pays each time a  user clicks on one of his ads. The most common pay per click ad format appears on search result pages of search engines like Google and Bing. Advertiser gets a window to place their brands, products, or other services in front of the public.

• Search Engine Marketing:- Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. It is the most innovative way to grow your business and increase competitive strength.

• Social Media Marketing:- Social media marketing often feeds into the discovery of new content such as news stories and discovering in such activities. It helps build links with the search engine Optimizer effects. Social platforms help you connect with your customers, increase brand awareness, and boost your sales and lead.

• Affiliate Marketing:- Affiliate Marketing is a type of digital marketing where a business partner with another, to receive Commission for traffic it generates.

• Instant Message Marketing:- This trend is going to get stronger. A solid instant messaging based strategy seems prudent. The audience looks for the human aspect in the advertisement. Instant message marketing is a personal form of marketing that is based on open communication. This fosters two-way communication. It has become the greatest tool in the advertisement because it is direct and personal.

• Mobile Marketing:- Mobile has revolutionized businesses. They have become the key to communicate with the customers. Nine new mobile phone users are added every second, making mobile marketing the basic requirement of advertising. It involves advertisements through website, email, SMS, MMS, WhatsApp, etc.

• Viral Marketing:- Viral marketing is a strategy that helps promote your business via various social networks. It involves planning and producing the content which people share with their friends aggressively. Its low cost and a high reach possibility makes it apt for every business.

• Brand Journalism:- It is a mix of content marketing, public relations, and corporate communications. It offers value assistance, and the opportunity to communicate with your customers, which strengthens the trust of the customers toward the brand.

Using the right type of Digital Marketing would enable your business to reach great heights.