Digital marketing is the form of marketing of the new age . Marketing strategies used by the different brands and companies has  improved with the advent of digital marketing. They are trying to sort to easier ways of promotion rather than the traditional ways of  advertising. Like printing on the newspapers or in the magazines, out of home advertisements such as in the billboards etc.

It means marketing through the use of any digital equipment. It can be through the use of desktop computers, laptops, mobile phones. Even through the use of social media handles. It should be noted that digital marketing is different from online marketing. Online marketing  is a  part of digital marketing and can only function in the presence of an internet connection. It includes blogs, website, emails and social media marketing. Whereas digital marketing can operate through television, through SMS and MMS in the mobile phones and through on-hold mobile ringtones.

Good marketing makes the company look smart. Great marketing makes the customer feel smart. Digital Marketing helps in the same.

It has developed in the latter part of the twentieth century. Has become one of the most used marketing strategies. It is also an easy way  to attract the customers. It particularly became more prevalent among customers in the 2000’s with the increase in the number of internet users and the social media  handles such  as LinkedIn, Facebook, YouTube, Twitter getting popular among the public. One of the most prevalent methods of building an online presence is through the use of SEM that is Search Engine Marketing. Further SEO that is Search Engine Optimization allows web pages to be more accessible and evident through search engines.

It also allows optimization of websites for target keywords search of the organization, helping the websites to be in higher rank during the search of the similar keywords. It is also preferred because it comes with much less expenses and can be accessed 24/7. The PPC adds that is Pay Per Click is also being used and they provide guaranteed visibility at a fee, such as Google Adwords. Thus companies now look for quick ways for marketing and therefore digital marketing is of immense help to them, particularly social media  is a dominant form of marketing today.